Winning creative allowed us to reduce CPAs by 79% while also scaling spend 2.5x

First Ninety Days: Developed 40 unique concepts with more than 200 iterations for testing


Decrease in Cost Per Acquisition (CPA)


Increase in Click Through Rate (CTR)


Increase in Conversion Rates (CVR)


Hairstory focuses on providing superior quality hair products. Established in 2015 and based in New York City, their goal is to offer customers the healthiest and happiest hair possible by introducing a new approach to washing hair that eliminates harsh foams and harmful detergents.


To keep scaling Hairstory needed to reduce their Cost Per Acquisition (CPA) on Meta while continuing to rapidly grow new order volume.


Executed on a messaging framework designed to determine which combination of hair type and problem, value proposition and creative style are most effective. In the first three months we delivered over 40 creative concepts with more than 200 iterations.

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