Scalable’s differentiated messaging delivers incremental new orders at a lower CAC for Wellow


Decrease in Customer Acquisition Cost


Increase in Return on Ad Spend


Increase in Orders


Wellow is a company specializing in high-quality compression socks designed to provide both comfort and therapeutic benefits. Their socks offer moderate compression (18-25 mmHg), ideal for enhancing blood circulation, reducing leg fatigue, and supporting recovery from physical activities or extended periods of standing or sitting.


After rapidly scaling from launch, Wellow, an apparel company, was looking for a partner that could:

  1. Keep content fresh at high levels of spending
  2. Reach new audiences with new messaging and creative styles


After analyzing historical performance and competitors, we produced original content (videos, gifs and statics) with differentiated messaging that delivered new order volume at lower CACs for their prospecting audiences.

Message Testing revealed new use cases and pain points that resonated with customers

Original content that was diverse across casting, messaging, and visuals to reach different personas.

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