Perceptly’s Creative Improves ROAS and Unlocks New Audiences

%

Increase in Return on Ad Spend (ROAS)

%

Decrease in CPA in Core Women Audiences

%

Increase in Men's share of new orders

About

Zenni Optical is an American online retailer specializing in affordable, high-quality prescription eyewear. Founded in 2003 and headquartered in Novato, California, Zenni has revolutionized the eyewear industry by offering a wide range of stylish glasses and sunglasses at budget-friendly prices.

Situation

Zenni wanted a partner that could deliver creative diversity at scale in order to improve efficiency and unlock new audiences.

Solution

After analyzing historic performance and competitors, we tested different messaging and creative styles which produced the desired overall increase in ROAS. Our campaigns also unlocked new audiences where Zenni had historically been underweight and found efficiencies for existing key audiences.

Our ability to produce original content at scale allows us to test creative variants across message and creative options and then quickly iterate and scale with winning combinations.

Preliminary testing of messaging & creative styles to find a winner
for Blue Light SKU

Iterating & scaling with winning variant

Get in Touch

hello@scalable-media.com
160 1st Street, Jersey City, NJ, USA
Copyright @ Scalable Media 2024. All Rights Reserved.